Rangoli, Anushka Bhardwaj, Boris Pradhan

Stories by Rangoli, Anushka Bhardwaj, Boris Pradhan

Why Brands Are Slurping Over Ro-Ko

Why Brands Are Slurping Over Ro-Ko

Rediff.com   15 Jul 2024

'Their chemistry is organic and authentic, making them an appealing choice for collaborative endorsements.'

Vendors Get Busy For Result D-Day

Vendors Get Busy For Result D-Day

Rediff.com   3 Jun 2024

From florists in Ghazipur's phool mandi to sweet shop owners in Old Delhi's Chandni Chowk, the preparations, if not the sales, have already begun.

Delhi Gets Ready To House New MPs

Delhi Gets Ready To House New MPs

Rediff.com   27 May 2024

'We don't have a say which MP stays where. We prepare everything and allot according to the list we get from Parliament.'

Digvijaya Singh Eyes Old Turf Again

Digvijaya Singh Eyes Old Turf Again

Rediff.com   7 May 2024

'This is my last election; hence, I need people's support and blessing to achieve and ensure victory.'

Why Election 2024 Is So Subdued...

Why Election 2024 Is So Subdued...

Rediff.com   22 Apr 2024

'It's dull because this time the election is spread over such a long period.'

Political Memes Are No Laughing Matter

Political Memes Are No Laughing Matter

Rediff.com   12 Apr 2024

'In India, political parties want to portray their leaders as cinematic heroes critical of their opponents.' 'This is where memes come into play.'

Low Demand For Parties Merchandise

Low Demand For Parties Merchandise

Rediff.com   8 Apr 2024

'Merchandise plays a key role in creating buzz about a specific party.'

GenAI Debuts In Lok Sabha Polls

GenAI Debuts In Lok Sabha Polls

Rediff.com   30 Mar 2024

'This Lok Sabha election is more of a trial for GenAI content.'

How Byju's Staff Struggle With Layoffs

How Byju's Staff Struggle With Layoffs

Rediff.com   4 Mar 2024

'Due to the fear caused by the Byju's crisis, several employees have chosen to take up entry-level jobs in firms other than edtech.'

What's Greenwashing?

What's Greenwashing?

Rediff.com   21 Apr 2023

Greenwashing is making misleading or false environment-friendly claims about a product. Consumers in India currently do not have any way of telling whether a claim is authentic or greenwashing. And one never hears of action against any company for making false claims of being environment-friendly.

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